An offbeat take on the garden gnome is taking retailers by storm according to supermarket chiefs.
The 3ft tall ornaments are retailing at ASDA, and are selling at a rate of one every three minutes as people start preparations for spring. The trend has even gone viral with various Facebook groups set up in the bearded ones honour, even nicknaming them “Gnorman”.
Retailing at £25, 7000 have already been sold, with ASDA predicting that they will sell out by the end of the summer.
A spokesman for ASDA said:
“We are thrilled that Gnorman has won over the hearts of the nation. At 3ft tall he really does stand out from the crowd and promises to add fun and flavour to summer gardens everywhere.”
ASDA are asking customers to send in pictures of Gnorman in their garden, with the best being uploaded to the supermarket’s Facebook page.